Whether you are a caterer, opening a restaurant or planning an event, the drink menu can be your most important decision. Keeping your guests well hydrated is a delicate and demanding process. Here are some tips for how to go about building a drink menu for your kitchen or event.
As is typically the case, most bars come fully stocked in order to ensure that patrons can always get their favorite cocktails from Jack Daniels and Coke, gin and tonic, martinis, margaritas, and more. Most bar owners tend to want to advertise certain drinks on their menus that attract a following and become known as their signature drinks. If you want to build your own drink menu, you should spend a bit of time researching the types of drinks you want to present, and then base the menu based on those preferences.
Beer Selection for Your Menu
There are so many beers in the industry and it is up to you to find the ones that you truly like the best and that are worthy of having a slot on your menu list. A suggestion is that you should select three brews that are local, three more that are national, three beers that are lighter, and of course, at least three imports. In general, you can streamline this to include fewer or more based on your budget, but if demand is high, you may find yourself with more than 80 beers that you keep permanently on tap.
Creating Signature Cocktails for Your Menu
Most bar owners tend to give cocktails names that are associated with their bar in some way. This is the perfect way to generate publicity for your bar and elevate the status of your place. In some instances, these signature names might extend to the foods featured on your menu as well. The most important thing is to create items that are exclusively available at yours and yours alone.
The Power of Infusions
For those that are truly wanting to make a splash for their bar, opt for infusions to make it even more memorable. Infusions are vodkas that are infused with herbs, fruits, vegetables, candies, and other things for a few days to create a special flavour or singular cocktail. The following are some things you can do for infusions:
Select organic produce because pesticides and vodkas do not mix
All ingredients should be cleaned before adding to vodka to prevent dirt in infusions
Select glass jars that come with tight lids to ensure infusions are at the best levels. You can procure these from to liquor purveyors
Make a test batch for the initial infusion trial to ensure you are crafting a great product
Appeal to your bar patrons by creating drinks that you think they will prefer
Planning a Wine List
Your wine list may be extremely large, or it might be quite small depending on the preferences of your patrons. The majority of bars offer at least about three red wines, three white wines, up to three champagnes, and sometimes even a blush wine. These numbers can be minimized or maximized depending on the size of your bar and the tastes of your patrons. And always include some non-alcoholic drinks to the menu as well for added variety for all patrons.